Simone求驻京办主任4txt的结局，第四部分第十四章以后的，即“善使刀者死于刀下善使剑者死于剑下”后面的
的有关信息介绍如下：
Brithinee Electric Revisited: "...Raising the Standards"
Harold Dyck, California State University, San Bernardino
Sue Greenfeld, California State University, San Bernardino
Case Objective and Uses
This case examines a Southern California independent motor repair shop. The firm is dealing with the issues of how to 1) grow within a shrinking industry, 2) diversify, 3) increase customer awareness, 4) distinguish itself through certifications, 5) create standards within the industry, and 6) develop an exit strategy.
The objectives are to: 1) expose students to the difficulty of defining and maintaining a competitive niche, 2) analyze the pros and cons of expanding their existing electrical motors, sales and control panels departments vs. diversification, 3) describe the complexity of working with federal and state bureaucracies and trade associations in the creation of industry standards, 4) discuss the background behind making a decision for attaining various kinds of certifications, including ISO 9002, Underwriters Laboratories (UL) 508 and 845, and the Electrical Apparatus Service Association (EASA) Quality Standards, 5) use a quality perspective to discuss the production process from design to finished product, 6) analyze the importance of the value chain, relationship marketing and advertising, 7) examine the organizational change brought on by the use of a psychologist, and 8) review the various options available as exit strategies.
This case is intended to be used at either the undergraduate or graduate level course in strategic management, operations management or entrepreneurship. It can be used in the early or middle part of the course. It is of intermediate complexity covering issues of quality, including ISO 9000 and UL certifications, creating a distinctive market niche, and a philosophy of "empowering their employees," and "enabling their customers."
Case Synopsis
The Brithinee Electric case deals with twin brothers, Wally and Don Brithinee, who strive to make a difference within the motor repair and electrical control panel industries. As an independent company, Brithinee Electric seeks to "raise the level of expectations" in two ways: first, by educating their customers through specialized reports and seminar presentations, and secondly, by actively participating in industry standard creation via the Electrical Service Apparatus Association (EASA) and various federal and state agencies.
Brithinee Electric is in three business areas: 1) the repair of industrial motors up to 1000 HP, 4000 volts, and currently up to 3 tons, 2) the distribution of industrial motors, primarily for Toshiba and Baldor, and 3) design and manufacture of customized control panels for industrial integrated systems.
The firm started in 1963 when Don and Wallace, Jr. Brithinee helped their father repair industrial motors. By 1988 the company had 23 employees, $4.6 million in revenue. By 1999, they had grown to 50 employees and $6.7 million in revenues.
